建立Telegram频道 – 更好的通讯

如何在营销中正确使用Telegram渠道

“不是另一个通讯” – 你知道这样或类似的句子吗?这就是你在Telegram上的频道如何变得并保持激动人心…

Messenger services bring us closer to potential clients/customers than ever before . Be it Facebook, WhatsApp or Telegram; in all variants users will receive our messages in their private inbox. On the one hand, this is good for operators because the information won’t simply disappear, but it also risks annoying the target group. More often than not, an annoyed prospect doesn’t come back so quickly…how can this be avoided? What’s the best way to do this?

Always follow the guidelines: as much as necessary, as little as possible.

If you get eight messages a day on a channel, every day, you’re likely to leave the channel again after a short period of time. Have you ever gotten a message at 2am and it annoyed you? Purely a promotional newsletter? Or even inappropriate content?

Here is my first article about Telegram channels: Telegram channels: The easiest and most effective newsletter!

not another communication

I think everyone has been there at one time and has no desire for more content afterwards. Please keep these points in mind for your channel as well. Relevance is especially important for high open rates (especially messenger services). Every piece of information you share with your community must truly represent added value. Interested people must note that you are not the next spammer or time thief, but that every message from you can help them move forward. If it is necessary to split the topic into three pieces of information, but they all have added value, that’s okay too. But always consider how important or relevant this really is. Please avoid “unnecessary” messages.

Unfortunately, what keeps many Telegram channels from growing is that they often stray away from the actual core topic. When Telegram users join a sales channel, they expect useful and relevant content on sales topics, please don’t start with politics or nutrition. This might be exciting and important to you, but it’s not what your users are on your channel for. If a user is also looking for healthy nutrition, he will find a good channel and experts. Please stick to your topic and your expertise.

it depends on the content

Have you ever been on a newsletter or channel, found the information interesting, but still got bored?

It’s not enough to stick to your core theme and provide useful, relevant content multiple times throughout the week. We still need to give your channel an identifying value. What style or “brand” do you use? Find a template to build your message on. Do you like appearing in voice messages or videos? Do you often need to cite sources or YouTube references? How are your titles structured and what is the style of the text? These are issues with recurring elements, giving you an identification feature while also saving a huge amount of time.

Tip : If possible, make sure your message is readable without scrolling through channels. Ideally, your subscribers will know your message at a glance.

stand out, stand out

A prominent channel art or a unique channel name will also make your channel stand out more as users scroll through posts. If individual words are capitalized, or include a matching emoji, the information will stand out more. Also pay attention to the first line or title of your message. This is the first thing Telegram users see before clicking on your message. This should generate interest in opening the message!

In order to attract new qualified leads, I suggest you create “shareable content”. What’s the hot topic in your industry right now? Is there a niche where you can interview other experts? Prepare these without advertising or in a neutral way, and include a link to join your channel in the message. This way, your message has a good chance of being shared in other channels. Also read my article ” Telegram Channels: The Simplest and Most Effective Communication “.

Tip : Use Telegram’s polls every now and then. Surveys are easily shared, and it is often exciting for interested parties to compare their views.

in conclusion

If you regularly deliver relevant content to your subscribers instead of spamming them in interesting packaging, you can build a huge list on Telegram without breaking a sweat. While doing this, also keep in mind to create “shareable content” and stay true to your theme. This can create a community that you can draw upon in your projects and group your content as relevant.

Ich helfe Experten dabei sich mit zeitsparenden und effektiven Methoden ihre Sichtbarkeit auf Social-Media aufzubauen und zu skalieren. Du investierst immer wieder hohe Beträge in Werbeanzeigen oder verbringst stundenlang Dein Posting zu schreiben? Das muss nicht sein! Mach Dein Marketing Smart und nicht Hart.

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