MoreThanDigital - Informationen zu Digital Transformation & Digital Business für KMUs

AI systems like ChatGPT, Gemini, and Perplexity are fundamentally changing how we discover and perceive brand messages. In addition to issues of machine readability, content formats that list and evaluate product features and functions are…

Does your company have a LinkedIn page, but still have fewer than 1,000 followers? Until now, it has been difficult for B2B SMEs to gain visibility on Germany’s leading B2B platform. This is partly due to internal missteps, such as poor…

Digital sovereignty isn’t just data residency. It’s about ownership, economic power, AI infrastructure, and who controls the future.

Harness engineering defines rules, context, and feedback for AI agents—making it a key technology in modern AI systems.

AI adoption is accelerating, but 87% of leaders say AI vulnerabilities are the fastest-growing cybersecurity risk. Yet only 22% of organizations have written AI usage policies. Here are five strategic questions every CEO should ask before…

Companies are having to adapt ever more quickly to the increasing pace of change in the markets. At the end of a change process, there is never a ‘status quo’, because things are always moving forward. This means that structures and…

Tokenization is rapidly transforming capital markets by bringing real-world assets such as real estate onto blockchain infrastructure. As regulation, institutional adoption and market infrastructure converge, a regulated ecosystem for…

This white paper argues that Advisor Effectiveness Coaching (AEC) is a practical way to transition from product-push sales toward genuinely client-centric advice. Based on the GROW coaching model, it describes a structured programme…

Neobanks like Neon, Revolut, and Yuh are booming in Switzerland. Learn how they work, what risks are involved, and how to keep your money safe.

From 2026, the Cyber Resilience Act will determine whether digital products are still marketable. It is not technology, but rather a lack of evidence, processes, and responsibilities that will pose a risk—especially for small and…

Employer branding or algorithm matching: How can HR policy promote talent? How good work succeeds beyond performance pressure through reflection, co-determination and empowerment.

Exploit the potential of logistics. Artificial intelligence is conquering all industries, with incredible potential for automation and numerous docking points for AI-based applications. We can already automate transport and supply chains,…

Using data and analytics to make business decisions is the next big step in management. Understand the concept of business analytics, what it is, how it works and how to get started.

Investing in sustainability and for sustainable projects: This is one of the big megatrends among business angels and investors. It is about the good feeling of having invested "sensibly". But it is also about achieving a financial return…

Influencer marketing is becoming increasingly important in the age of digital media. More and more companies and brands are using advertising with these social media role models. What it is and what it's all about, you'll learn in this…

How can you use the Metaverse in your everyday business life and for knowledge expansion and further education? Because - staying on the ball is worth it.

Companies need a vision, a mission and the corresponding strategy to make society and the environment better. This should always have been the case. But now it is assumed by customers. That's why it makes sense in marketing to use the…

DAOs embed cooperation and collaboration in the DNA of many blockchain applications. But also for traditional DAO stands for Decentralized Autonomous Organizations and, let's face it, is for most either completely unknown or another…

Digitalization has arrived in the conservative real estate industry and is being driven primarily by so-called PropTech companies. But what is behind the buzzword PropTech? What business models and trends exist in the field and what…

Sandbox testing allows complex changes to be tested with a manageable effort before commissioning an elaborate implementation.