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Beginner Knowledge & Basics
Go for it – Implementing digitization without bells and whistles
Many companies are wrestling with the challenges of digitization - are you? How do you go about it: comprehensive strategy for the big solution? It's a time-consuming path that brings late action. The quick fix, where you introduce a new…
Scaling Artificial Intelligence (AI) – 4 Reasons for People and Enablement
Data has been called the most valuable resource of the new world. Ultimately, however, people are essential to derive value from data and apply it in innovative ways.
Leaders recognize that advances in intelligent automation and…
Here’s what’s missing in your Diversity & Inclusion strategy
How is Diversity and Inclusion working in your company? Are you getting the results you need, beyond meeting quotas? Here everything you need to know.
What is customer centricity and what added value does it offer?
How can you create added value for customers and your own company through customer centricity? We explain the difference to customer orientation and the path to customer centricity.
Four Elements of Reinvention and Innovation
Organizations need to continually reinvent themselves but often don’t have a clear strategy on how to do this. This article will introduce you to four elements that you can include in your innovation and reinvention strategy.
What is “Digital Transformation”? – Definition and explanation
What is "Digital Transformation" and why is it important? Here, some basic aspects are pointed out, an explanation of the areas is given and also what the most important factor in the change is.
Hammer or nail: How digital tools define the sales process
The wrong tools and friction in digital tools in sales can quickly lead to poor close rates. Here's how to boost sales with digitization.
5 Steps For Focused Work In Remote Teams
How is focused work possible in remote teams? We give you 5 Tipps on how to stay focused and productive while you are in home office and working remotely.
Personal branding of the generations: 4 astonishing insights into social media use
Personal branding is one of the most important tools for self-marketing and maintaining a personal image on the Internet. Social media play a major role in terms of digital presence. What are the differences between Generation X (aged 36 to…
“Talk to me” – Conversational Banking
How the use of chatbots and voice assistants will change banking. The Millenials Generation in particular wants to experience services differently and we show how.
Advanced & Experts
Brand Safety – Buzzword or Threat?
Brand Safety - Just a buzzword or a big danger for brands and companies. We clarify and explain why not only CEOs and CMOs should know about it.
Opportunity and risks of the surveillance culture
The worldwide political containment attempts of the COVID 19 virus make global mass surveillance and digital movement restrictions socially acceptable also in the West. There is considerable doubt as to whether this surveillance culture is…
Kill Your Project Managers – Building Successful Project Teams
Successful project teams in companies that want to successfully exploit the present and the future cannot be led by classic project managers. What is needed is a new breed of project managers who act as business shapers. Away from…
Digital Customer Acquisition: 5 Trends To Watch Out For In 2021
In this post you’re going to learn about key trends that will affect how you’ll get more new clients in 2019. We’ll cover four major trends in traffic and content. Each trend will help or hinder your digital client acquisition in the coming…
Proper community management must be crisis-proof – 4 wonderful starting points
We can never be prepared for everything, but with every crisis we can gain new experience that we can draw on in the future. We should take advantage of new opportunities that are offered to us now. We should take advantage of this time. We…
5 Types of Change that Can Shift the Power Balance within an Organization
2021 is out of date, 513 BC is now: "there is nothing permanent except change." (Heraclitus). Because there are a lot of moving pieces when you’re working within a complex, fast-paced corporate system, it is important to understand how all…
Leveraging Cloud & AI/ML for a better eCommerce & Retail experience
A recent study showed what customers expect from the retail experience. Especially tools like Cloud and AI/ML can help to improve the customer experience and tackle these challanges in eCommerce.
SET Model for business strategy planning – Survive / Expand / Transform
The SET Model helps to identify much more than just strategic ressoruce allocation. We show what it means and why you should look at these numbers closely.
MarTech and data sovereignty: Know your customers, own your data – control your business.
MarTech is changing the game and the rules in marketing and communications. We talk about the necessary analytical skills for dealing with data, the right tools for data sovereignty, and a new mindset in many places to learn from customer…
Digitization – New business models for SMEs
Digitization offers great opportunities especially for SMEs. In our article we explain which business models are in vogue, which are becoming important and which technologies are causing these trends.
