MoreThanDigital - Informationen zu Digital Transformation & Digital Business für KMUs

The digitalization and digital transformation of many areas of life has led to a major change in customer needs and expectations. Amazon, Google, Apple and Co. have built a world in which service has a completely new standard and this is…

Brainstorming is becoming more and more important in a time of rapid change and flexible team structures. Besides methods of brainstorming, it is also important to know how to implement them successfully to filter out the best of all…

After 2020 brought us more change than ever before, what's in store for 2021? We take a look at the five tech trends of the near future.

With these websites you will find the best fonts for all your marketing needs. All websites offer free fonts to download and use. Find out about the best font websites here.

In digital business, the motto is: create reach with added value. Whether via networks, chat channels, telephony, or face-to-face - companies must strike the right note. Optimize your digital communication with influencer marketing,…

How is Diversity and Inclusion working in your company? Are you getting the results you need, beyond meeting quotas? Here everything you need to know.

Many terms develop over time and are usually not understood. We will show you why customers and their shopping behaviour change and what showrooming and webrooming means in general.

We show you which elements a good keyword research consists of and how entrepreneurs can build their own keyword strategy. There are some elements to consider and you can also use some tools for this.

The current crisis situation and the different reactions of the schools pose a great challenge to families: Parents slip into the role of teachers, although they have to pursue other obligations at the same time. In the process, many…

Artificial intelligence (AI) has many practical applications for businesses. Think of AI as a larger framework that provides different capabilities. Companies implementing AI should review their vision and develop an AI strategy that aligns…

More and more employees are using their personal mobile number for business activities. Various instant messengers are already associated with the mobile number. Due to their simplicity and speed, these are becoming the universal…

Many companies make the same mistakes every day when it comes to their digital marketing campaigns. Many of these can be easily avoided and we will show you the worst mistakes and give you tips on how to avoid them.

A large proportion of employees are not really equipped for digitization. This means major challenges and high costs for companies when it comes to digital transformation.

How to establish a functioning FinTech ecosystem and why digital ecosystems are becoming important in the financial world.

Digitization offers great opportunities especially for SMEs. In our article we explain which business models are in vogue, which are becoming important and which technologies are causing these trends.

Due to the rapid digital change, even established companies have to think more and more about innovations and new ideas. We show from our experience the 5 most important elements for this corporate innovation.

Brand Safety - Just a buzzword or a big danger for brands and companies. We clarify and explain why not only CEOs and CMOs should know about it.

The idea of managing marketing as a profit center is gaining momentum with increasing digital transformation and the technologization of marketing (MarTech). This requires a changed mindset, new skills and mastery of the tools.

Creating a future for our economy, our planet and our society might seem like a big thing but in the end its about commitment and the use of technology and our knowledge for good.

Changing complex (social) problems is not easy. But first we need to start with the basics and understand the 3 most important steps when tackling these systems-level change initiatives.