MoreThanDigital - Informationen zu Digital Transformation & Digital Business für KMUs

Which tools and solutions can be used to switch to home office and remote work in the company at low cost or free of charge. We show the 8 best Open Source tools.

The success of digital applications, or apps for short, is unstoppable. It's clear that everyone wants a piece of the "app" pie. But what makes digital applications successful? Which procedures help to keep the vision in sight and to…

From the 4=6 rule to the 1:1 rule to the rule paradox principle, you will find suggestions on how to deal with yourself in your home office. Rules and sticking to them are crucial. But stay flexible and realistic. More than ever, the…

How can you successfully transform and digitize sales? Andreas Umlauft gives tips and tricks on how to successfully introduce a digital selling program.

"Sales House Rules" have often drastic effects on improving sales effec shortening sales cycle time and increasing conversion. Aware that there are countless more principles for B2B sales, let us focus on 9 simple but effective ones here.

Organizations need to continually reinvent themselves but often don’t have a clear strategy on how to do this. This article will introduce you to four elements that you can include in your innovation and reinvention strategy.

LinkedIn may seem like your basic social networking site, but for jobs - however, many do not realize that with the right marketing strategy that this platform inherits a lot of potential

Why are employee networks the organizational form of tomorrow (actually of today)? How do toolsets like Office 365 help to improve collaboration and automate processes? I would like to answer both questions with a case study from…

Privacy by Design: these are the seven principles that will boost your data protection compliance regardless of where you do business on Earth

Crisis management is an important part of good leadership and far more than managing unwelcome consequences. A good crisis manager takes people along with him, activates resources and bundles forces in order to achieve creative solutions…

Numerous companies are currently working on the introduction of Robotic Process Automation as a strategic technology for the automation of their processes. The complexity of introducing Robotic Process Automation is low from a technical…

COVID-19 resulted in a so called pandemic shock. This will have several societal but especially also economic impacts – best times for big corporates to grow?

Changing complex (social) problems is not easy. But first we need to start with the basics and understand the 3 most important steps when tackling these systems-level change initiatives.

The hype around Non-Fungible Tokens (NFTs) continues. While many haven't even heard of it or dismiss it as the next hype in the crypto bubble, others are talking about a breakthrough in connecting the physical with the digital world. The…

In this article we’ll cover the two most important metrics for mature marketing funnels in 2019, lifetime value and churn rate. The great thing about digital marketing is the fact that it’s measurable and transparent. Results are easily…

To be internationally successful thanks to intercultural competence and strategic collaboration: For this, companies need an innovative corporate culture for internationalization. This can save work, build knowledge and motivate employees.

Online shopping, online gaming or reading a newspaper online - in Germany, 86% of people are regularly online. But how do we imagine the person looking at the screen right now? Stereotypically between 14 and 40 years old, right? It's true,…

Customer wishes and needs change over time. Keeping an eye on trends is therefore an advantage for every entrepreneur. In the following I present the 10 latest digital trends of customer expectations to show how customers change and what…

Swiss retail has stagnated in 2017 with a slight plus in the food/near-food sector, and a slight minus in the non-food sector. E-commerce, however, has increased by 10% with an even bigger increase in cross-border purchases (23%).…

The digitalization and digital transformation of many areas of life has led to a major change in customer needs and expectations. Amazon, Google, Apple and Co. have built a world in which service has a completely new standard and this is…