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Newest Articles
Unraveling the Potential: Blockchain Use Cases from Business
Blockchain technology has emerged as an innovative force, transforming traditional practices and opening up new realms of possibilities. Businesses have understood the benefit of the cryptographically secured, distributed and cooperative…
The implementation of a digital sales strategy
A sales strategy is only as good as the execution that follows. Optimizing your conversions depends on the content and the tech stack behind it, among other things. This blog article is about avoiding the worst rookie mistakes and putting…
Soft Power in Everyday Life – Dealing with the Language in the Company Correctly
Companies today face the problem of recruiting and retaining staff. At least for as long as newly recruited employees stay at all. Long-term career opportunities and training programs are only one means of persuading employees to stay. But…
Service Level Agreements – SLAs Explained: Controlling and Measuring Good Service
SLA as a term, everyone has probably heard it before. Often one has the impression that this is exclusively about documents with the same cryptic depth as general terms and conditions or data protection declarations. But SLAs are the part…
Foundations for a Digital Sales Strategy
If you want to start your own business, sales is one of the most important departments to help a company succeed. And even though "just go for it" is a popular credo especially in the startup scene, it helps if you think 2-3 thoughts about…
Logbook Metaverse in Real Case – Nothing ventured, nothing gained
How can you use the Metaverse in your everyday business life and for knowledge expansion and further education? Because - staying on the ball is worth it.
Implementing Artificial Intelligence (AI) in Sales
The rapid development of artificial intelligence (AI) has revolutionized B2B sales and created numerous opportunities for companies. By choosing the right AI application, companies can strengthen their sales, take a leading role in the…
Regulatory Sandbox defined – Meaning and Impact on Innovation
Regulatory sandboxes foster innovation while navigating complex regulations. Done right, they unlock potential; missteps can lead to unintended consequences.
Data-Driven Employer Branding Explained
In this article we will dive into the world of data-driven employer branding. We will look at topics such as the relevance & opportunities of data as well as types and sources of data.
EU Digital Strategy 2030 – Setting goals for the digital age
On 9 March 2021, the EU Commission presented the objectives for the digital age until 2030. The core points of the digital strategy are competence building, the digital transformation in companies, the creation of secure and sustainable…
Random Articles
Digital Mindset – 4 Steps How to Solve the Transformation Investment Paradox
Digital transformation consists of more than just technology, processes and business models. Above all, transformation initiatives must focus on employees and their digital mindset. But until now, companies have invested primarily in…
PDCA cycle for continuous improvement explained – The iterative planning and management method
Understand the PDCA cycle's role in continuous improvement, its applications across industries, and its potential to transform organizational culture, processes, services and products.
What is corporate language management?
Particularly in the export industry, the language used in product-related information texts (e.g. operating instructions) is not always given the attention it deserves, and the company's own corporate identity is violated. Not infrequently,…
Cloud vs. on-premise solutions – advantages and disadvantages
Enterprise software can be installed either on-premise or in the cloud. This article explains what consequences this has. In order to understand the added value of the respective solution, you first need to know what exactly is hidden…
Innovation management according to ISO 56002
ISO standards such as ISO 9001 and ISO 14001 are among the most popular management systems for companies worldwide. With the ISO 56000 family, the International Organization of Standards is currently introducing a new series for innovation…
Understanding digital visibility and building it yourself
If you can't be seen, you can't receive requests because no one knows that person or company even exists.
Right decisions through analytics
Tackling the challenge of digitisation the right way and making better decisions in the process. Analytics can help - the article shows practical examples.
In 6 steps to your own online store – pragmatic, fast and simple
We show how to get to your own online store in 6 steps. The steps are easy to understand for everyone, pragmatic and also quick to implement. Good luck with your first webshop!
Implementing campus recruiting – 5 important tips for companies
In this article, you will learn what exactly campus recruiting is, why you should start today at the latest and which initial steps you need to take. The tips come from my practical experience as an international campus recruiter and…
Boost your brand with corporate influencers – discover top 5 trends
Corporate influencers are employees or managers who appear on the company's social media channels as ambassadors of the brand and thus positively influence the image of the organisation. The idea is that the influencers provide authentic…