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Beginner Knowledge & Basics
Chinas Grand Strategy – “Made in China 2025” (MIC25)
Chinas ambitions to be a worldwide leading industrial nation by 2049. See what Made in China 2025 involves and why this is so important to understand.
Digitization – New business models for SMEs
Digitization offers great opportunities especially for SMEs. In our article we explain which business models are in vogue, which are becoming important and which technologies are causing these trends.
What does the General Data Protection Regulation (GDPR) mean for companies outside the EU?
How does the new General Data Protection Regulation (GDPR 2018) affect entrepreneurs who are not in the EU? We will show you how you can address this topic in your company.
What is FinTech, InsurTech and HealthTech? – Explanation and basics
FinTech, InsurTech and HealthTech are buzzwords in the digital transformation of the banking and insurance sector. What lies behind them? And when did digitalization actually begin?
12 elements – How a manager becomes a crisis manager
Crisis management is an important part of good leadership and far more than managing unwelcome consequences. A good crisis manager takes people along with him, activates resources and bundles forces in order to achieve creative solutions…
9 points for successful Robotic Process Automation (RPA) – Which processes can be automated?
The suitability of a process for automation with Robotic Process Automation can be easily checked by means of 9 factors. These 9 factors are presented and explained in detail in this article. The factors presented are of both technical and…
A voice on the Internet – Voice assistants for customer communication
Many large corporations are working at full speed to further develop their voice assistants. Assistants like Siri, Alexa and Google Asssistant are already familiar to many and have at least used it on their mobile phones. But where are the…
Digitally accessing government services at the home office in Switzerland
More and more government services are also available online. Many companies would like to benefit from this, but do not yet do so because the various offerings are difficult to find. In this article, we provide you with an overview of the…
What is a digital ecosystem? – Understanding the most profitable business model
Amazon, Google, Apple & Co. grew their own digital ecosystems. We explain what digital ecosystems are and what roles you can have as an individual and as a company to participate or create own ecosystems in the digital world.
Successful Digital Sales Transformation – Digital Selling Programs
How can you successfully transform and digitize sales? Andreas Umlauft gives tips and tricks on how to successfully introduce a digital selling program.
Advanced & Experts
Regulations and bans – What threatens crypto, bitcoin & co.
Some say Bitcoin cannot be stopped, others claim it is only a matter of time before it is banned. At the same time, however, it is clear that states have no interest in strong parallel currencies and are under pressure to act. They have a…
Decentralized Finance (DeFi) – high potential with new rules of the game
The transformation in the financial industry is progressing. Disruptive technologies, increased transparency, lack of trust in central instances, high speed and changing customer needs are important drivers of digital transformation.…
SEO: Useful for companies despite high costs?
SEO is becoming more and more important for companies. The website becomes a central component for the success of any business. However, when it comes to the cost of SEO, you also have to be clear about what you want to achieve. Because SEO…
Swiss eCommerce Market 2018: What You Should Know
Swiss retail has stagnated in 2017 with a slight plus in the food/near-food sector, and a slight minus in the non-food sector. E-commerce, however, has increased by 10% with an even bigger increase in cross-border purchases (23%).…
10 best Font Websites – awesome free fonts for commercial and personal use
With these websites you will find the best fonts for all your marketing needs. All websites offer free fonts to download and use. Find out about the best font websites here.
Proper community management must be crisis-proof – 4 wonderful starting points
We can never be prepared for everything, but with every crisis we can gain new experience that we can draw on in the future. We should take advantage of new opportunities that are offered to us now. We should take advantage of this time. We…
Wabi Sabi & The digital order
We will show how the Japanese trend Wabi Sabi towards purism can also help to bring order to analog and digital. So they can organize themselves.
10 Tips for Referral Marketing – Leveraging Untapped Potential
Contrary to some expectations, buyers are more likely to give a review when they are dissatisfied with the product or service than when they have a good experience. Why is that?
How companies master their digital transformation
For digital transformation to succeed and companies to achieve digital excellence, products, processes and technology must be addressed and improved simultaneously.
7 Lessons on Digital Transformation
When companies do a lot of projects in one area, it creates lessons that you would want to look at. Accenture CEO mentioned in an interview the most important lessons about digital transformation and what you should be looking out for…
