The leading platform for business knowledge
Beginner Knowledge & Basics
Digitalization as an opportunity: 5 theses on how it contributes to Leadership 4.0
The massive changes in the age of digitization are taking managers into a new world, whether they want to or not. We need a new perspective on leadership if we want to help shape change instead of being exposed to it while complaining. With…
What are Cobots? – Basics and explanation
Cobots are robots that can work together with humans. We explain what the fields of application are and how they differ from industrial robots.
5 reasons when it’s worth getting started with marketing automation
Many companies are now venturing into marketing automation - not least because the tools have been used successfully for some time and deliver a high ROI.
23 skills of the future – Important skills for the jobs of 21th century
We explain the most important skills of the future. What skills does someone need in their resume in order to be prepared for the next wave of new jobs due to digitalization?
What does the General Data Protection Regulation (GDPR) mean for companies outside the EU?
How does the new General Data Protection Regulation (GDPR 2018) affect entrepreneurs who are not in the EU? We will show you how you can address this topic in your company.
The great misunderstanding of digitization as a change process
The biggest challenge of digitization is not the adaptation of technologies, but the further development of working methods and organizational structures. While the industrial world was characterized by efficiency driven to the maximum with…
SEO: Useful for companies despite high costs?
SEO is becoming more and more important for companies. The website becomes a central component for the success of any business. However, when it comes to the cost of SEO, you also have to be clear about what you want to achieve. Because SEO…
What is digital literacy and how do you acquire it?
Digital literacy is a much-used buzzword that is interpreted in different ways. How to act competently in the digital age and how our schools can train this competence, you can read here.
SEO Hack – How SMEs Can in 3 Simple Steps Do Keyword Research With this Free SEO Tool
Getting started with Keyword Research and Search Engine Optimization (SEO) can be overwhelming. Especially for entrepreneurs and small businesses owners.
No, doubt SEO is a key part of successful digital client acquisition.
You can…
7 tips to create good presentation slides
We all know how annoying it can be to see bad presentation slides. Here are 7 easy to follow pro tips to improve your slides and to make a better impact at business meetings, keynotes or sales presentations.
Advanced & Experts
7 Lessons on Digital Transformation
When companies do a lot of projects in one area, it creates lessons that you would want to look at. Accenture CEO mentioned in an interview the most important lessons about digital transformation and what you should be looking out for…
CBDC – Peak of Inflated Expectations?
Central Bank Digital Currencies (CBDCs) have become a very hot topic for the financial community. And naturally, because the potential impact of a CBDC is so significant, there is an unusual amount of ‘hype’ surrounding the topic. This…
SET Model for business strategy planning – Survive / Expand / Transform
The SET Model helps to identify much more than just strategic ressoruce allocation. We show what it means and why you should look at these numbers closely.
Content is King – but can you be his knight in shining armour?
In this article we will try to understand why so many companies of all sizes and shapes pay more and more attention to corporate blogs, and how to get the most out of it through content analytics.
6 simple brainstorming methods – successfully generate ideas
There are many different ways and means to get new and fresh ideas or to work on existing ideas. It is helpful to use suitable brainstorming methods to develop ideas more efficiently. We have compiled the 6 most efficient methods for…
Artificial intelligence – marvel of technology or art?
Digital technology is much more than just a means to optimise work. We invented it to increase our knowledge and create something new. Artificial intelligence (AI) raises fundamental questions: Is there a soul? How does the mind gain…
9 disruptive business models for 2021 – new opportunities for companies
Companies are often faced with the question of whether their current business model is still appropriate. We show the currently most successful and also most distributive business models and how they earn money. We also give examples of…
5 Types of Change that Can Shift the Power Balance within an Organization
2021 is out of date, 513 BC is now: "there is nothing permanent except change." (Heraclitus). Because there are a lot of moving pieces when you’re working within a complex, fast-paced corporate system, it is important to understand how all…
Swiss eCommerce Market 2018: What You Should Know
Swiss retail has stagnated in 2017 with a slight plus in the food/near-food sector, and a slight minus in the non-food sector. E-commerce, however, has increased by 10% with an even bigger increase in cross-border purchases (23%).…
Driving digital change in the company in an innovative way
Digital transformation - for good reason, since companies have understood that this is not just a trendy topic, but an absolute necessity in order to survive in the market in the future.
