MoreThanDigital - Informationen zu Digital Transformation & Digital Business für KMUs

The most common mistakes many companies make with social media can be easily avoided.

Smart Communication is all about ’Reaching Engaging Communication Beyond Ourselves’. — The ”Smart Communication“ white paper was written as a thought-provoking guideline.

Building Information Modelling are the words behind this acronym and describe the creation of visual models which carry the information to be shared. Here stands the key of its definition; visualisation with information built-in to be part…

The difference between digitization and digital transformation is greater than you think, but many use it as a synonym. We explain to you what it means to digitize something or to implement a digital transformation and why the difference is…

New Work as we really, really want it - that is the approach of New Work. The movement that was founded in the 1970s by the social philosopher Prof. Dr. Frithjof Bergmann, with the question of the freedom of the human being within his work…

How can administrations become more efficient? Various topics in administration can be digitized. Topics such as eID and digital identities are like a turbo for digital ecosystems.

How can you successfully transform and digitize sales? Andreas Umlauft gives tips and tricks on how to successfully introduce a digital selling program.

Swiss retail has stagnated in 2017 with a slight plus in the food/near-food sector, and a slight minus in the non-food sector. E-commerce, however, has increased by 10% with an even bigger increase in cross-border purchases (23%).…

Crisis management is an important part of good leadership and far more than managing unwelcome consequences. A good crisis manager takes people along with him, activates resources and bundles forces in order to achieve creative solutions…

What is Marketing Automation? The benefits of Marketing Automation and first steps to get started with Marketing Automation.

The question of whether technology or culture are more important for the digital transformation is a recurring one. Technologies will change quickly, but it makes a big difference whether an organization can change just as quickly or not.…

Organizations must adapt to the rapid changes in technology. Linear growth is no longer appropriate with today's technology. It is much more about exponential growth, rapid adaptations and also changes through digital innovations. This is…

A large proportion of employees are not really equipped for digitization. This means major challenges and high costs for companies when it comes to digital transformation.

Platforms are a preferable business models due to their scalability and potential profitability. But most platforms fail, and there are many reasons why this happens. Here you have a list of the 8 biggest mistakes that will potentially lead…

With the decision (Case C-311/18), the European Court of Justice (ECJ) has declared the so-called "Privacy Shield" for data transfers to the USA to be invalid. The use of so-called standard contractual clauses must also be viewed critically…

We have to think about new narratives when it comes to making business in the future. Business models, structures, stakeholder etc. will all change – so need the businesses.

Learn about practical solutions of the IOTA tangle, differences to former blockchain solutions and how to benefit as a company.

What happens when nothing happens? Governments are extremely complex systems and there are major reasons why most governments fail digital transformation.

DAOs embed cooperation and collaboration in the DNA of many blockchain applications. But also for traditional DAO stands for Decentralized Autonomous Organizations and, let's face it, is for most either completely unknown or another…

When employees use their private devices, such as smartphones or laptops, as work equipment, it becomes complicated for employers. On the one hand, employees want to work on their familiar devices, but on the other hand, management is…