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Beginner Knowledge & Basics
Social media pitfalls for companies
The most common mistakes many companies make with social media can be easily avoided.
Rethink the way you communicate. Become a Smart Communicator!
Smart Communication is all about ’Reaching Engaging Communication Beyond Ourselves’. — The ”Smart Communication“ white paper was written as a thought-provoking guideline.
BIM explained – Building Information Modelling as the future of construction
Building Information Modelling are the words behind this acronym and describe the creation of visual models which carry the information to be shared. Here stands the key of its definition; visualisation with information built-in to be part…
Digitization vs. Digital Transformation – Difference and Definition
The difference between digitization and digital transformation is greater than you think, but many use it as a synonym. We explain to you what it means to digitize something or to implement a digital transformation and why the difference is…
New Work is not about the company! – Future of work besides ideologies
New Work as we really, really want it - that is the approach of New Work. The movement that was founded in the 1970s by the social philosopher Prof. Dr. Frithjof Bergmann, with the question of the freedom of the human being within his work…
Digital identity – turbo for digital ecosystems
How can administrations become more efficient? Various topics in administration can be digitized. Topics such as eID and digital identities are like a turbo for digital ecosystems.
Successful Digital Sales Transformation – Digital Selling Programs
How can you successfully transform and digitize sales? Andreas Umlauft gives tips and tricks on how to successfully introduce a digital selling program.
Swiss eCommerce Market 2018: What You Should Know
Swiss retail has stagnated in 2017 with a slight plus in the food/near-food sector, and a slight minus in the non-food sector. E-commerce, however, has increased by 10% with an even bigger increase in cross-border purchases (23%).…
12 elements – How a manager becomes a crisis manager
Crisis management is an important part of good leadership and far more than managing unwelcome consequences. A good crisis manager takes people along with him, activates resources and bundles forces in order to achieve creative solutions…
What is Marketing Automation? – Introduction and first steps
What is Marketing Automation? The benefits of Marketing Automation and first steps to get started with Marketing Automation.
Advanced & Experts
Corporate culture as the most important factor in digital transformation
The question of whether technology or culture are more important for the digital transformation is a recurring one. Technologies will change quickly, but it makes a big difference whether an organization can change just as quickly or not.…
Organization of the digital transformation – rebuilding companies
Organizations must adapt to the rapid changes in technology. Linear growth is no longer appropriate with today's technology. It is much more about exponential growth, rapid adaptations and also changes through digital innovations. This is…
Employees are not prepared for digitization
A large proportion of employees are not really equipped for digitization. This means major challenges and high costs for companies when it comes to digital transformation.
Why platforms fail – 8 Reasons that lead to failure
Platforms are a preferable business models due to their scalability and potential profitability. But most platforms fail, and there are many reasons why this happens. Here you have a list of the 8 biggest mistakes that will potentially lead…
Hard times for data transfer to third countries – “Privacy Shield” falls
With the decision (Case C-311/18), the European Court of Justice (ECJ) has declared the so-called "Privacy Shield" for data transfers to the USA to be invalid. The use of so-called standard contractual clauses must also be viewed critically…
Future Business – Narratives and Business Models in a change
We have to think about new narratives when it comes to making business in the future. Business models, structures, stakeholder etc. will all change – so need the businesses.
IOTA: Overview of Projects & Practical Benefits
Learn about practical solutions of the IOTA tangle, differences to former blockchain solutions and how to benefit as a company.
9 reasons why governments fail digital transformation
What happens when nothing happens? Governments are extremely complex systems and there are major reasons why most governments fail digital transformation.
DAO explained: What is a Decentralized Autonomous Organization?
DAOs embed cooperation and collaboration in the DNA of many blockchain applications. But also for traditional DAO stands for Decentralized Autonomous Organizations and, let's face it, is for most either completely unknown or another…
Data protection and bring your own device (BYOD)
When employees use their private devices, such as smartphones or laptops, as work equipment, it becomes complicated for employers. On the one hand, employees want to work on their familiar devices, but on the other hand, management is…