Integrating AI into the marketing strategy of small businesses

Customer communication, designing texts for the website, product descriptions or social media posts: Small business owners are often faced with a plethora of tasks. The integration of artificial intelligence can help to master these tasks. The tools have a wide range of applications and make it possible to achieve high-quality results in the shortest possible time*.

Conduct research and identify trends with AI

Generative AI tools can be used to gather insights about competitors, target audiences and the industry as a whole:

• Competitor analysis: competitor searches provide insights into direct competitors and information about competitors:inside. A SWOT analysis helps to identify the unique selling points and advertising strategies of competitors.
• Customer research: AI can be used to create buyer personas. This provides insights into their pain points and uncovers potential open questions.
• Performance analysis: By defining benchmarks for key performance indicators (KPIs) based on your own industry and company size, you can effectively set targets for your own company.
• Content research: Statistics and examples can help to improve content creation and increase customer engagement.

Creating websites with AI

AI tools can also provide support when creating your own website. The launch of a website is accelerated by using AI content creation to create the basic framework of the website and add initial text and graphics. Tools such as Website Builder often have AI built in. Users follow prompts/commands to enter information about their business, and the builder provides multiple options for website design and layouts.

Generating topic ideas, keywords and hashtags

What should the next blog post be about? And which hashtags should I use for the next Instagram post? AI technology offers support in developing topic ideas that are tailored to the industry, audience and goals. Whether it’s a list of keyword recommendations, or a selection of hashtags that can be used for the next social media post, generating content saves time.

Improving content with AI

No more staring at a blank screen – AI prompts help with content creation. Using a chatbot or text generator, first drafts of texts can be created. The best results are achieved by specifying the topic, word count, target audience, tone and objectives. Once the final draft text is available, the AI can be used again: The AI can be instructed to create several versions of the text, from which the best one is ultimately selected. The AI can also help to improve the syntax and grammar of the texts and identify errors. The text is further optimised by obtaining suggestions for improvement based on content-related goals, such as increasing the email open rate.

The use of AI makes it possible to get more out of content that has already been finalised. By transferring existing content to AI tools, new text versions are created that can be used in a variety of ways, for example for content marketing or email campaigns. The content is adapted for different buyer personas and demographics, stylistically modified versions of the text can be created, the text can be translated into other languages or summarised or expanded.

Designing unique graphics

Need customised images for your website, content projects and social media posts? Graphic generators can be used to create logos, graphics and videos. The more precise the specifications are, the more likely the results will meet your expectations. Specifications such as guidelines for style, mood, medium and colour palette are a prerequisite for achieving optimal results.

Analysing data with AI

AI is extremely good at analysing information and identifying patterns and trends. Data sets on the industry, customers and the company itself can be analysed using AI, forecasts can be made and recommendations for improving the customer experience can be derived. The data analysis capabilities of AI can also be used to evaluate the performance of adverts. AI can be used to create ads and optimise strategies to attract more customers and improve conversion rates.

AI supports customer service

AI can be used to develop effective tools, systems and content that help customers to easily connect with companies and make the best use of products and services. One way of implementing this is to integrate a chatbot on the website that records and answers customer questions in real time. In addition, it makes sense to create a list of frequently asked questions that is available on the website. To further improve customer service, templates can be created to help the team manage customer interactions efficiently. In addition, the use of AI enables early detection of potential customer issues and the creation of optimised logs for effective follow-up.

AI as a top tip for small business marketing

Artificial intelligence is no longer just a vision of the future; it has already become present and indispensable. To keep pace with competitors, save time and money, and develop high-quality marketing strategies, companies should now use AI specifically for their marketing activities.

*Note:

This guide is intended as a general overview of how generative AI can help small business owners save time and often money in running their businesses. We strongly recommend carefully reviewing the output of the AI tool you intend to use, as AI may provide incorrect or outdated information or contain content that incorporates third-party intellectual property. It should also be noted that generative AI tools may store information that a user enters, so entering commercially sensitive or proprietary information in your prompts (the questions or tasks you ask an AI tool to help you with) should be avoided.

Disclaimer: When using AI tools, the input of sensitive data should be avoided and results should always be checked for accuracy. In addition, this content is for demonstration purposes only; it does not constitute any affiliation, endorsement or sponsorship with the companies mentioned. All trademark rights belong to their respective owners. Third-party trademarks are mentioned here for demonstration and educational purposes only; their use does not constitute an affiliation.

Alexandra Anderson

Alexandra Anderson ist Marketing Director Germany bei GoDaddy und seit mehr als zehn Jahren als Marketingexpertin in der IT-Branche tätig. Seit sechs Jahren kümmert sie sich speziell um den Anbieter GoDaddy in Deutschland, mit besonderem Fokus auf digitales Marketing. Ein besonderes Anliegen ist ihr die Digitalisierung von Mikro- und Kleinunternehmer:innen.