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SEO: Useful for companies despite high costs?
SEO is becoming more and more important for companies. The website becomes a central component for the success of any business. However, when it comes to the cost of SEO, you also have to be clear about what you want to achieve. Because SEO…
GAIA-X: Digital Reality Context of the EU Cloud Project
GAIA-X is a new attempt by European companies to create an independent, secure cloud - and thus a platform that combines independence and data protection with the leading-edge approaches of hyperscalers from America and Asia. Is this…
Modern knowledge transfer – how to motivate employees for lifelong learning
How can you motivate your employees for lifelong learning? We answer this question and go into the modern methods of knowledge transfer.
Leadership & Entrepreneurship – How do I run my own business
Entrepreneurship is not easy. But what does it take for successful business management? The article shows important elements of successful business management.
Data protection and coronavirus – 11 measures for handling data during a crisis
Many companies allow their employees to work from home due to the spread of the corono virus. As a preventive measure, companies also process health data to better protect themselves against the spread of COVID-19. However, both strategies…
Medical Care Glasses – Four ways augmented reality will change care.
Medical Care Glasses are a compete of how augmented reality (AR) can permanently change care. We highlight 4 ways this will be possible.
SEO Hack – How SMEs Can in 3 Simple Steps Do Keyword Research With this Free SEO Tool
Getting started with Keyword Research and Search Engine Optimization (SEO) can be overwhelming. Especially for entrepreneurs and small businesses owners.
No, doubt SEO is a key part of successful digital client acquisition.
You can…
Marketing Automation Tools – The most important functions at a glance
Marketing automation allows companies to launch highly relevant omni-channel campaigns with little effort. The range of functions offered by current software solutions can sometimes be overwhelming. In this article, we would like to explain…
9 disruptive business models explained – new opportunities for companies
Companies are often faced with the question of whether their current business model is still appropriate. We show the currently most successful and also most distributive business models and how they earn money. We also give examples of…
What is a digital ecosystem? – Understanding the most profitable business model
Amazon, Google, Apple & Co. grew their own digital ecosystems. We explain what digital ecosystems are and what roles you can have as an individual and as a company to participate or create own ecosystems in the digital world.
Advanced & Experts
The Future of Work – Understand how to build a better tomorrow
The future of work is not written, and still it's a big topic for policymakers around the world. This article explains the challenges, current limitations and possible future developments in the future of our work world. We need new ideas…
Understanding the New EU Standard Contractual Clauses (SCC) – What to do?
Sch-rems II rulings have shaken up international data transfers. The Privacy Shield agreement with the US was declared invalid and now most companies have resorted to the so-called EU Standard Contractual Clauses (SCC). In a second ruling,…
The Purpose in the Company – From Vision to Strategy
Companies need a vision, a mission and the corresponding strategy to make society and the environment better. This should always have been the case. But now it is assumed by customers.
That's why it makes sense in marketing to use the…
Collective intelligence – how you benefit from the crowd
What do crowdsourcing, crowdfunding and crowdmining have in common? The collective intelligence of the community creates new value through social collaboration. How does open innovation work?
Disruptive Innovation – Intro, Definition and Meaning of being disruptive
Between buzzword and business term - Disruptive Innovation is all over and we show what disruptive and non-disruptive innovation is and why it matters to know the difference between those two.
From digital to X-Day – Analog meetings for community building
The article takes as its starting point what the digital transformation is doing to society. The profound changes in which we find ourselves are hardly comprehensible for the individual. There is therefore a need for analog exchange and for…
Leadership in Corona-Crisis – 4 Focus Traits, Employees Need Now!
Study of psychological, emotional and social leadership skills. How Followers want their leaders, what crucial elements Trust, Compassion, Stability and Hope are and a 15 question self-test.
Future Business – Narratives and Business Models in a change
We have to think about new narratives when it comes to making business in the future. Business models, structures, stakeholder etc. will all change – so need the businesses.
New Work and Retention Management in the Health Sector
Figures show that the health sector is facing a dramatic shortage of care in the coming years and decades, which endangers the well-being of people. In order to recruit new staff and retain existing staff, improvements in working conditions…
4 reasons why personal instant messengers will conquer the enterprise world
More and more employees are using their personal mobile number for business activities. Various instant messengers are already associated with the mobile number. Due to their simplicity and speed, these are becoming the universal…
