MoreThanDigital - Informationen zu Digital Transformation & Digital Business für KMUs

On November 25, it's that time again: retailers celebrate the start of the holiday season with promotions and special offers on Black Friday. What you should consider in your email marketing for these promotion weeks and what is…

Crises promote psychological stress and existential fears among employees. Is my job secure? Can I feed my family? What if costs continue to rise? How can I manage it all? To meet their employees' increased need for security while still…

Based on various worldwide surveys conducted in recent years, approximately 50-70% of CRM projects resulted in losses, failure, or at best, no gain or improvement in organizational performance. With this article you will get a brief…

In this article you will learn what storytelling is, why you should use it for your employer branding and get techniques and practical tips to spread your stories externally and internally.

Times of recession always affect every industry, and the construction world never stops -along with healthcare the only two main areas that kept working during the pandemic times, so we need also to be able to adapt to these situations…

Haven't meeting leaders in the familiar purpose become obsolete - be it that teams work largely independently - be it that the employees themselves already know what needs to be done - or even that the team sleepwalks into leading itself?

How can you use data, insights and business analytics to make strategic decisions? This article will help you to understand data-driven strategic management (DDSM).

How to relate from having BIM objects or working with BIM methodology to report an increase in sales, align marketing campaigns and structure the customer service and management perspective for the whole firm.

Using data and analytics to make business decisions is the next big step in management. Understand the concept of business analytics, what it is, how it works and how to get started.

Many companies are no longer satisfied with just one cloud solution for all their applications and processes. And that is a good thing. Every application has different requirements for the cloud. In practice, however, many have difficulty…

Enterprise software can be installed either on-premise or in the cloud. This article explains what consequences this has. In order to understand the added value of the respective solution, you first need to know what exactly is hidden…

Will you still be needed as an employee, manager or even your company in five years? Because the following figures are currently being passed around: "60% of all jobs will disappear by 2025". Some even speak of 80%.

Technology Push is a term from innovation management, in which there is no acute demand for the product yet. This is different from technology pull: here there is an acute demand in the market, the customer is asking for a product and a…

How do digital platform ecosystems like Amazon and Alibaba work? We show which business areas they have and what the future of such business models looks like.

The relevance of employer branding has already arrived at the management level of many companies. But how do you set up your own employer branding strategy correctly and which steps should be taken into account? This article shows the six…

Social tools in the company? You don't have to replace the Internet, you can also start in individual areas. Networks and tools for marketing are just as much a part of this as project management tools that help with daily work.

2021 is out of date, 513 BC is now: "there is nothing permanent except change." (Heraclitus). Because there are a lot of moving pieces when you’re working within a complex, fast-paced corporate system, it is important to understand how all…

Designing structures more effectively, using tools correctly, and digitizing volunteer work. What opportunities do associations and clubs have in digitization?

What are the drivers that drive sales and also profit? We explain the key ingredients for sustainable growth.

"Sales House Rules" have often drastic effects on improving sales effec shortening sales cycle time and increasing conversion. Aware that there are countless more principles for B2B sales, let us focus on 9 simple but effective ones here.