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Marketing and sales – how to become a team thanks to organizational development
Marketing and sales are like cats and dogs. But it doesn't have to be that way. Marketing and sales are two important functions in any business. When they work together, they can form an effective team that helps the company succeed. This…
Why Artificial Intelligence (AI) will be the technology of 2023
Only 10 years ago, barely any machine could reliably provide language or image recognition. Today, machines have learned to outperform humans on many tasks. In the past few months, we’ve seen progress in AI capabilities that has impressed…
Neuro Avatar Hacking – Customer Avatar of the Future
A normal customer avatar is no longer enough to be successful these days. To get truly useful information, marketing teams need to dig deeper into customers' minds and needs.
How the role of employees in companies is changing – The Knowledge Worker
The number of knowledge workers in companies has been increasing for years. Knowledge workers require different tools and information bases to work efficiently than traditional employees. As more and more employees move toward…
Can Unicorns Overcome Their Big Losses? It Depends
The best possibilities for survival are the unicorn startups with ratios of cumulative income to annual revenues that are less than negative one. The figure shows that only 40% of the startups have this high of ratio.
6 success factors for your corporate influencer strategy
This article is about corporate influencers in employer branding - in other words, how you can use brand ambassadors in your company to strengthen the employer brand. I have summarized my five tips for the first steps for you in this…
Why information management is becoming increasingly important for employees
In companies, more and more employees are sitting at their computers and becoming so-called knowledge workers. These are employees who generate added value not through physical work, but through intellectual work. For these employees, it is…
Predictions for the wealth management sector in 2023
2022 was a bad year in wealth management, in fact one of the worst years in investment performance across most asset classes ever. But despite the extraordinary market conditions and macro-economic challenges, underlying gigatrends remained…
Value-based healthcare in the new workspace – resilience versus efficiency.
Transparency and employee participation form the prerequisite for a sustainable digital transformation as well as supported values. Value-based healthcare ensures patient and employee satisfaction. In the future, patient-centric service…
Deep Learning vs. Machine Learning – Understanding the Differences
Deep Learning and Machine Learning are two important technologies in the world of Artificial Intelligence (AI) and thus part of the umbrella term Data Science. Although they are sometimes used as synonyms, there are important differences…
Random Articles
8 Digital tools for the management of remote teams
What digital tools can teams use to organize, share and plan projects remotely? We show which tools are available and what to look out for.
What is corporate language management?
Particularly in the export industry, the language used in product-related information texts (e.g. operating instructions) is not always given the attention it deserves, and the company's own corporate identity is violated. Not infrequently,…
Process mining in the enterprise – saving costs caused by human carelessness
Mistakes happen, but sometimes they can be quite expensive for a company. Intelligent technologies make it possible to relieve employees of error-prone tasks and save organizations from unwanted costs.
What is digital literacy and how do you acquire it?
Digital literacy is a much-used buzzword that is interpreted in different ways. How to act competently in the digital age and how our schools can train this competence, you can read here.
ADKAR Framework – Mastering Change in Digitization Projects
How can you use the ADKAR framework to better drive the change process? Here is an introduction incl. tips from practice.
Creator Economy – how to capitalize on authenticity
The Creator Economy is a megatrend. It competes with established companies by eliminating intermediaries with innovative peer-to-peer business models. To be successful, creators must be all-round talents.
Learning instead of teaching – the roles are changing in the school system
Digitization is changing our learning as well as our school system. What will the roles look like in the future and where is the school system going as a result of digitization?
Is there a “burnout personality”? – Explanation and 6 measures for burnout…
Which people are at risk of burnout and how can they be helped? This article shows preventive measures that ensure performance and productivity.
25+ most used Tech Buzzwords – easily explained
Every day we hear these words and sometimes they are used like everyone knows what they mean. Here you will find easy explanations for 25+ of the most used tech buzzwords.
KPIs for Businesses – Definition incl. Complete 200+ KPI List for every Department
We explain KPIs, incl. differences, and share a list of over 200+ KPIs for every department and occasion. Measuring the right Performance Indicators can help you better manage your company, and using KPIs is the basis for data-driven…
