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Beginner Knowledge & Basics
Digital Selling with LinkedIn – How to be more successful
LinkedIn may seem like your basic social networking site, but for jobs - however, many do not realize that with the right marketing strategy that this platform inherits a lot of potential
What is Marketing Automation? – Introduction and first steps
What is Marketing Automation? The benefits of Marketing Automation and first steps to get started with Marketing Automation.
What are Cobots? – Basics and explanation
Cobots are robots that can work together with humans. We explain what the fields of application are and how they differ from industrial robots.
LinkedIn Outreach: Alternative to Meeting at Events
Due to the current situation, you can’t attend any events, big or small. No trade shows, no networking events, no industry conferences. Not even small get togethers. Connecting with people online has just become a whole lot more important.…
5 new ways of meeting people and creating connections
What are new ways of meeting with people and creating connections with them, especially when the standard ways are not working anymore?
Eight good reasons for sending vouchers via SMS and Messenger
The majority of the population doesn't leave the house without a smartphone. Companies are taking advantage of this fact and putting more and more content on their smart companions. This includes coupons, which have been used for years in…
Gamification: Creating Innovation through Narratives
Does the internet's liquid communication change the social discourse for better or worse? Digital media narratives and gamification give orientation, create identification and generate change processes. Content-based gamification is a great…
Digitization vs. Digital Transformation – Difference and Definition
The difference between digitization and digital transformation is greater than you think, but many use it as a synonym. We explain to you what it means to digitize something or to implement a digital transformation and why the difference is…
Sourcing readiness: revival of a millennium theme
It is still all about the best solution, the best provider and sharply calculated prices. Where 15 years ago standardization projects decided on future viability and cost-based benchmarking decided on contract extensions, today solution…
Hammer or nail: How digital tools define the sales process
The wrong tools and friction in digital tools in sales can quickly lead to poor close rates. Here's how to boost sales with digitization.
Advanced & Experts
Mindset eats Hard Skills for Breakfast – 1 Reason and 3 Differences
In times of rapid change and digital transformation, the development of digital mindset is the basis for the development of future competencies and the required hard skills.
The new way of cooperation … and why it does not (yet) work
Meanwhile, there are many tools and tool suites that can make the work of each individual easier. However, their power only really unfolds when they support collaboration. Although many companies have already introduced tools, they often…
Lead generation is important for Inbound Marketing
Traffic is not the only important metric when it comes to inbound marketing. Especially when over 80% of users quickly leave the site if they feel bothered by advertising. But, how can you do better?
Digitization in procurement – what is our current status?
In a world full of buzzwords, it's important to separate hype from reality with some structure and lay out a practical, usable path to purchasing modernization.
Any transformation starts with the individual – and digital transformations are no exception
How our “red buttons”, personal values and priorities are connected to the company's purpose and values. Every (Digital) Transformation always starts with the individual.
How NFT and Crypto impacts the real economy
The hype around Non-Fungible Tokens (NFTs) continues. While many haven't even heard of it or dismiss it as the next hype in the crypto bubble, others are talking about a breakthrough in connecting the physical with the digital world. The…
Identify and implement applications for artificial intelligence (AI) – Data-driven business…
Artificial intelligence (AI) has many practical applications for businesses. Think of AI as a larger framework that provides different capabilities. Companies implementing AI should review their vision and develop an AI strategy that aligns…
Error culture as the basis for successful digital transformation
A well-functioning Error Management Culture can help with digital transformation and also promote innovation. Here we explain why it is so important and what error culture means for companies.
Ethereum & Co. – General-purpose blockchains are more than just payment systems
Bitcoin is blockchain, but blockchain is not Bitcoin. Today, hundreds of standalone blockchain systems exist, the most powerful besides Bitcoin is Ethereum. As the first general-purpose blockchain, it goes far beyond Bitcoin's readiness for…
Changed customer expectations due to digital transformation
The digitalization and digital transformation of many areas of life has led to a major change in customer needs and expectations. Amazon, Google, Apple and Co. have built a world in which service has a completely new standard and this is…
