MoreThanDigital - Informationen zu Digital Transformation & Digital Business für KMUs

The world has seen a quantum leap in technology over the past decade. From the boom of smartphones and tablets to 3D printing, artificial intelligence and the blockchain. As the saying goes, these technologies are here to stay and have not…

Natural Language Processing (NLP for short) links the machine processing of natural language in computer science. Based on the natural and written or spoken language, the computer can analyze, understand and process the language of humans.

How can you successfully transform and digitize sales? Andreas Umlauft gives tips and tricks on how to successfully introduce a digital selling program.

Coaching has long been established as an effective personnel development tool. Managers can also make use of the basics of coaching and provide their employees with good support and guidance, especially in the current situation in and from…

How can we make digitization fair? Digital ethics should educate mature companies and employees who ask critical questions of technology. To ensure security, social responsibility, transparency and individual autonomy, IT decision-makers…

What is "Digital Transformation" and why is it important? Here, some basic aspects are pointed out, an explanation of the areas is given and also what the most important factor in the change is.

Data has been called the most valuable resource of the new world. Ultimately, however, people are essential to derive value from data and apply it in innovative ways. Leaders recognize that advances in intelligent automation and…

How can you use social media as an association? What needs to be taken into account? This article shows possibilities and gives tips on how to use them.

The digitalization and digital transformation of many areas of life has led to a major change in customer needs and expectations. Amazon, Google, Apple and Co. have built a world in which service has a completely new standard and this is…

Armies of marketing specialists have written their fingers to the bone to analyze and categorize the changing generations. This has gone so far that communications experts are already drawing up detailed psychograms for those born in the…

The suitability of a process for automation with Robotic Process Automation can be easily checked by means of 9 factors. These 9 factors are presented and explained in detail in this article. The factors presented are of both technical and…

SEO is becoming more and more important for companies. The website becomes a central component for the success of any business. However, when it comes to the cost of SEO, you also have to be clear about what you want to achieve. Because SEO…

With these websites you will find the best fonts for all your marketing needs. All websites offer free fonts to download and use. Find out about the best font websites here.

The idea of managing marketing as a profit center is gaining momentum with increasing digital transformation and the technologization of marketing (MarTech). This requires a changed mindset, new skills and mastery of the tools.

A large proportion of employees are not really equipped for digitization. This means major challenges and high costs for companies when it comes to digital transformation.

This article serves as an introduction to the topic of Customer Success. Readers will learn what lies behind the buzzword and why it is worth introducing Customer Success as a strategy in corporate planning. They also receive tips for…

When companies do a lot of projects in one area, it creates lessons that you would want to look at. Accenture CEO mentioned in an interview the most important lessons about digital transformation and what you should be looking out for…

A study of why CEOs fail found eleven prevalent reasons. Most of the eleven can be associated with a lack of emotional intelligence (EQ). EQ is a fundamental leadership ingredient, especially in today’s business world, in which…

Digital technology is much more than just a means to optimise work. We invented it to increase our knowledge and create something new. Artificial intelligence (AI) raises fundamental questions: Is there a soul? How does the mind gain…

Successful project teams in companies that want to successfully exploit the present and the future cannot be led by classic project managers. What is needed is a new breed of project managers who act as business shapers. Away from…