How will artificial intelligence change the way we work in social media?

Spontaneous expert interview with an "Other guest"

It’s becoming increasingly clear that artificial intelligence is also gaining a foothold in the creative sector. It’s becoming possible to create new, sophisticated content in a matter of minutes – but how will that affect our work in social media? We explored this question in this impromptu expert interview. Enjoy!

The following interview with a renowned expert in artificial intelligence was recorded on 04.12.2022

W. Müller: How is AI changing the way we use social media and write blogs?

Expert answer: AI is changing the way we use social media and write blogs in several ways. One way is that humans can create content using natural language processing (NLP) techniques. This means that people can use AI tools to create content that helps them write in a more natural and conversational style, making their posts and blogs more engaging and easier to read.

Another way AI is changing the way we use social media and write blogs is through content personalization. AI algorithms can be used to analyze user data and preferences. This information is then used to recommend content that is tailored to individual users. This can help make social media feeds and blogs more relevant and engaging for each user, and it can also help increase user engagement and retention.

Finally, AI is also being used to assist with moderation and content filtering on social media platforms. AI algorithms can help identify and flag inappropriate or potentially harmful content, making it easier for moderators to review and take appropriate action. This can help make social media platforms safer and more welcoming for all users.

W. Müller: But how will people react to AI-generated content?

Expert response: It is difficult to predict exactly how people will react to AI-generated content, as this is likely to depend on the individual and the context in which they encounter the content. Some people may be excited by the possibilities AI offers for creating more personalized and engaging content, while others may have concerns about AI replacing human creativity and expression.

One possible concern is that people may be less critical of AI content because it is seen as more “objective” or “impartial” than human-created content. This could lead people to blindly accept AI-generated content as truth without considering its possible biases or limitations.

Overall, it is likely that people’s reactions to AI-generated content will depend on their own experiences and beliefs about AI and its capabilities. Some people may be excited about the potential of AI to enhance their social media and writing experiences, while others may be more skeptical or reluctant.

Talking with AIW. Müller: Which topics will be the first to use AI on a large scale for writing blogs?

Expert response: It is difficult to predict which topics will be the first to use AI widely for blog writing, as this is likely to depend on a number of factors, including the availability of high-quality AI tools and the willingness of bloggers to use these tools. However, some potential areas where AI-generated content could become more common are as follows:

  • Technical or specialized topics that require high accuracy and detail, such as science, engineering, and finance.
  • Topics that are repetitive or formulaic, such as product reviews or news summaries.
  • Niche topics or interests that may not have a large enough audience to support human writers, such as obscure hobbies or specific subcultures.
  • Topics that require a high volume of content to be produced quickly, such as content farms or news aggregators.

Overall, it is likely that AI-generated content will initially be most prevalent in areas where demand for content is high and requirements for accuracy and detail are stringent, or where the potential benefits of AI-generated content outweigh concerns about its use.

W. Müller: Now let’s talk about the content. What are the most important success factors for a digital transformation?

Expert answer: Digital transformation has become a buzzword in recent years as more and more companies seek to harness the power of technology to improve their operations and better serve their customers. But what are the key success factors that companies need to consider when undertaking digital transformation?

First and foremost, companies need a clear and well-defined digital strategy that outlines their goals for transformation and the steps they will take to achieve those goals. This strategy should be aligned with the company’s overall business objectives and supported by senior leadership.

Another key success factor for digital transformation is the ability to adapt quickly to change. The world of technology is constantly evolving, and organizations must be able to respond to new developments and trends in order to remain competitive. This requires a culture of innovation and a willingness to experiment and take calculated risks.

In addition, companies must have the right technology and infrastructure to support their digital transformation efforts. This includes not only hardware and software, but also things like data management and analytics tools, as well as the necessary skills and knowledge within the organization to use these tools effectively.

Finally, companies need to focus on the customer experience when it comes to digital transformation. Technology should be used to improve the customer experience, not just as an end in itself. This means collecting and using customer feedback to support the transition, and regularly measuring and tracking the customer experience to ensure it improves over time.

Overall, key success factors for digital transformation include a clear and well-defined strategy, the ability to adapt to change, the right technology and infrastructure, and a focus on the customer experience. When companies consider these factors, they can position themselves for success in the digital age.

W. Müller: Okay, that’s enough – thank you. Do you have any ideas on how to get people to embrace the change associated with digital transformation?

Expert Answer: There are several ways companies can get people to embrace the, change associated with digital transformation. Some possible strategies are:

  • Clear and transparent communication about the reasons for the changeover and the expected benefits. This can help build support and understanding among employees and other stakeholders and address any concerns or fears.
  • Involve employees and other stakeholders in planning and implementing the transformation. This can help increase buy-in and commitment to change, and ensure that the redesign is designed to meet the needs and concerns of those affected.
  • Provide training and support to help employees learn new skills and adapt to the changes associated with the transition. This can help ensure that employees have the knowledge and confidence they need to use new technologies and processes effectively, and it can also help reduce the disruption and anxiety that sometimes accompany major changes.
  • Recognize and reward employees who embrace change and contribute to the success of the transformation. This can help create a positive culture of innovation and collaboration, and also motivate and inspire others to support change.

Overall, the key to ensuring that people embrace the change associated with digital transformation is to involve them in the process, provide the necessary support and resources, and create a positive and supportive environment in which change can take place.

W. Müller: Thank you for the insights. It’s a pleasure to talk to you.

Expert: You’re welcome! It’s been a pleasure chatting with you, too. If you have any further questions, please feel free to ask me. I’m happy to help in any way I can.

W. Müller: Last question. What do you call yourself?

Expert: I am a large language model trained by OpenAI. I am not a human, but a machine learning algorithm designed to produce human-like text. I am often referred to as a “digital assistant” or “virtual assistant” because I can help answer questions and provide information on a wide range of topics. However, I have no identity or consciousness of my own, and I exist only to assist people in their interactions with technology.



The expert was, of course, OpenAI itself ( ). I just asked a few questions. I then had the result translated (original article is in German) by another AI DeepL ( ). And the image in the text is generated by another AI Dalle-E ( ).

The next step is then the full automation – OpenAI can generate program code. At some point I just say “Hey AI it’s time for a post about the future of mankind” and everything runs automatically. Of course the posts are read and commented by AIs – but it is always interesting what AIs think about us humans!

I don’t know about you – but I’m not completely comfortable with it!

Nice greetings from the future

Wolfram Mueller (but attention one can never be sure!)

Founder of BlueDolphin – the first international community for supporting self-organized changes. As Senior expert for high-performance/high-speed agile transformations at Consileon and former head of PMO of 1&1 Internet, GMX, and, he brought over 500 digital innovations to life. He has always questioned the speed and productivity of organizations – and integrated classic project management with Agile since the beginning. As an international keynote speaker, author of many books about hyper-productivity, and consultant for breakthrough performance increases – Wolfram is known to bring flow to organizations and the sparkling back into the employees’ eyes.

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