Using BIM to generate leads and increase sales

Will BIM bring me more customers? Here are the 6 key points that prove BIM can bring revenue.

That is the question most CxOs ask themselves when they need to face the challenge to implement BIM into their business. It is undoubtedly that the risk is there and pragmatically the director of the company can see more feasible to hire a salesman to boost those sales which is ultimately the goal for any change in a firm. Thus, in this article we explore the question; if we want to sell more, is BIM a good solution?

There are many reports showing numbers that link BIM and sales. In some of our previous releases, we talk about how BIM is affecting the marketing and sales department. Still, here we are going to face more directly the dilemma of whether: Will investing money in BIM will bring me more sales?

If I want to grow sales, we need to hire a salesman. That is the logical choice to put your company on the path to boosting those numbers and making more money. But is that it about? Not really. You can hire several salesmen who will bring you new clients and contracts, but after a while, you will face the same situation you might be facing now: what can I do to make more?

On the other hand, adopting BIM as a methodology goes beyond the ‘simple’ goal of increasing sales. It might not be as direct as expending more money on advertising or hiring sales representatives, as we mentioned, but the results that the BIM methodology will bring to the whole company are more comprehensive. We are betting on an innovative methodology that is shifting the scope of the building industry since a few years ago, so this goes beyond increasing sales.

When your company can produce its products or services using the BIM methodology, it is already demonstrated that the productivity, efficiency, and coordination of the whole network inside your company will be beneficiated.

BIM has become an essential part of the construction industry, enabling better collaboration, design accuracy, and project management. BIM has been touted as the future of the construction industry and has proven to be a game-changer for firms that have adopted it. However, some firms remain skeptical about investing in BIM, believing that it might not be worth the investment. So, let’s see what are the main 6 points to prove how BIM can increase sales for construction firms and how it can be a valuable investment.

1. Improved Collaboration

BIM is a powerful collaboration tool that allows project stakeholders to work together effectively, breaking down traditional silos. By using a single 3D model to plan, design, construct, and manage a project, everyone on the project team can work together in a coordinated manner, improving communication and reducing errors. This results in increased efficiency and faster project delivery times, which in turn, helps to reduce costs and increase sales.

Read moreCommon Data Environment – How BIM helps manage digital information

2. Better Quality Control

Construction firms can achieve better quality control throughout the project lifecycle by using BIM. The software allows for real-time feedback and analysis, enabling project teams to identify and address potential issues before they become problems. This results in better-quality buildings, which can lead to higher customer satisfaction and repeat business.

3. Reduced Rework and Change Orders

BIM can help construction firms reduce rework and change orders, which can be a significant source of lost revenue. By using a single, integrated 3D model, teams can identify potential issues early and make changes before construction begins, reducing the need for costly rework and change orders. This results in cost savings and increased profits.

4. Improved Safety

BIM can also help to improve safety on construction sites. The software allows for the creation of detailed models of the project site, which can be used to identify potential safety hazards before construction begins. This can help to reduce accidents and injuries, which can lead to fewer delays and increased profits.

5. Improved Marketing and Sales

BIM can also be a powerful marketing and sales tool for construction firms. By using the 3D model created in BIM, firms can create realistic renderings and animations of the building, giving potential clients a clear idea of what the final product will look like. This can help to improve the sales process by providing clients with a better understanding of the final product, which can help to close deals faster and increase sales.

6. Competitive Advantage

Finally, BIM can provide construction firms with a competitive advantage in the industry. By adopting BIM, firms can differentiate themselves from their competitors, demonstrating their commitment to innovation and efficiency. This can help to attract new clients and retain existing ones, which can lead to increased sales and profits.


In conclusion, BIM can increase sales for construction firms by improving collaboration, quality control, safety, and reducing rework and change orders. It can also be a powerful marketing and sales tool and provide a competitive advantage. While the initial investment in BIM software and training may be significant, the long-term benefits are worth the cost. Construction firms that embrace BIM will be better positioned to succeed in an industry that is becoming increasingly competitive and complex.

Author: Enrique Nadales Clavero, Tequma & Tylko Advisors

Tequma is a Swiss partner in your Salesforce journey. Our dedicated team of experts helps businesses grow their marketing, sales and services efficiency by providing state-of-the-art solutions on the Salesforce cloud. Our strength lies in our team of experts - we managed leading companies, and we have years of experience in project execution, solution architecture and in software development. Tylko Advisors is a consulting boutique focused on digital transformation in the building sector. The BIM methodology implementation through technology solutions is our major asset and we also ran educational webinars and BIM content for the AEC industry.

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