The Symbiotic Dance of Philosophy and Strategy: Forging the Path of Innovation

Unlocking Organizational Success: A Dive into the Confluence of Philosophy and Strategy

This article delves into the intricacies of philosophy and strategy as critical elements of innovation. It explores how they influence a company’s culture, identity, and ability to navigate complex terrains, using real-world examples from the tech industry and the green economy movement.

Innovation, the dynamic catalyst of advancement, necessitates a bold divergence from traditional ways of thinking. This audacious leap intertwines with two indispensable pillars: philosophy and strategy. These interconnected elements, frequently overlooked, define the direction of any endeavor. Overlooking their symbiotic relationship might unravel the essence of organizational success.

Philosophy: Guiding the Journey

Philosophy, a foundational and guiding beacon, navigates an organization’s journey, delicately balancing between external and internal ethics within the realm of business. External ethics, represented by legal frameworks and policies that regulate our actions, serve as barriers against dishonesty and unethical practices. Internal ethics, on the other hand, shape the principles that organizations adopt, creating a code of conduct that governs those participating in the collective venture.

However, a widespread misconception regarding the understanding of these policies prevails. Often, those drafting them overlook their broad implications. These policies, driven by stakeholders with vested interests, craft a terrain of reasoning that could mislead. This, in turn, squashes the creative spirit and innovative potential that fuels organizations, leading us into a complex maze of deceptive reasoning.

Let us explore the powerful impact of the green economy movement that has surged across Europe and the United States to illustrate this point. This movement, ignited by influential figures such as Al Gore and further fueled by passionate activism from Greta Thunberg, has provoked crucial discussions surrounding climate change. However, it is vital that such movements stimulate creativity and adaptation, rather than enforcing restrictive narratives that hinder progress.

In our intricate world, external ethics may seem formidable. Still, internal ethics offer an unmatched opportunity for liberation—a chance to harness the power to shape our destiny. An assertive and decisive internal code of conduct that champions freedom can cultivate an environment where employees feel empowered to think freely, creatively, and innovatively. Such a stimulating code should foster intellectual curiosity, encourage collaborative idea development, promote continuous learning, and fearlessly challenge the status quo.

Regrettably, contemporary organizational codes of conduct are more restrictive than empowering. An effective code should reach beyond simply outlining legal boundaries, as these are already enforced by government laws and regulations. Instead, it should safeguard employee rights and inspire the exploration of unknown territories, enabling individuals to contribute their unique perspectives to the collective quest for innovation.

Morals: The Essence of Identity

While ethics can be externally defined and quantified, morals dwell within the domain of personal perception and subjectivity. Morals form the soul of a company, embodying deeply held convictions and principles that craft its identity. A company’s moral compass should stay internally directed, resisting undue external influence. Yet, many of today’s organizations trade their moral values in pursuit of externally dictated ethical standards.

Companies must remain firm in their core moral values, resisting the urge to construct new moral systems merely to appease external voices. Consider the transformation of Apple from the era of Steve Jobs to the tenure of Tim Cook. Jobs’ unwavering commitment to his values defined Apple, while Cook’s leadership saw the company deviate from these foundational principles. This example elucidates the consequences of drifting from deeply ingrained moral values.

Strategy: Navigating the Complex Terrain

Strategy, another fundamental pillar, is often misconstrued as long-term planning. Originating in the domain of warfare, it involved deliberate execution and adaptation to shifting circumstances. Misunderstandings about strategy can lead to ephemeral victories devoid of enduring success.

Philosophy and strategy intersect at a junction, impacting a company’s culture, identity, and cognitive aspects. An effective strategy synchronizes the multifaceted elements of an organization, guiding them towards a unified objective. Yet, many leaders and governments fall prey to the allure of short-term tactics, losing sight of the overarching strategic aims.

Strategy should not be an elaborate, inaccessible document, but a clear, comprehensible plan that resonates with everyone in the organization—from the CEO to the newest recruit. To achieve this, organizations must nurture a culture of understanding and engagement, where strategy becomes a shared narrative that empowers and unifies.


In conclusion, philosophy and strategy underpin a company’s capabilities. By merging philosophy and strategy, organizations tap into the deep wellsprings of creativity and innovation, propelling them towards success. This amalgamation shapes a harmonious dance, guiding companies along the path of sustainable innovation and enduring triumph.


Aristotle. “Nicomachean Ethics.” Translated by W. D. Ross,, 2000.
Kant, Immanuel. “Groundwork for the Metaphysics of Morals.” Translated by Thomas Kingsmill Abbott, eBooks@Adelaide, 2012.
Clausewitz, Carl von. “On War.” Translated by Michael Howard and Peter Paret, Princeton University Press, 1984.
Rand, Ayn. “Atlas Shrugged.” Signet, 1996.
Collins, Jim. “Good to Great: Why Some Companies Make the Leap… and Others Don’t.” Harper Business, 2001.
Sinek, Simon. “Start with Why: How Great Leaders Inspire Everyone to Take Action.” Portfolio, 2009.

Aric Dromi's mission is simple: to encourage society to question the narratives through which we experience our world, and to use that mass of critical thinking to enable conversations that will elicit the change that will better prepare humanity for the enormous challenges that lie ahead. His work and research areas are designed to offer strategic insights with a focus on illustrating areas where technology, policy and societal partnerships will be necessary in order to respond to constant changes in our world.Aric currently resides in Plovdiv, Bulgaria. He is the founder and CEO of TEMPUS.MOTU GROUP (

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