After graduating with a B.Sc. in Geophysics from the University of Southampton, Michelle Symonds worked in the oil industry and investment banking in the UK, Europe and the Middle East, designing and building software and websites. She also spent several years managing complex global IT projects for an international Fortune 500 company. Then in 2009 she founded the digital marketing agency Ditto Digital, which provides a range of digital marketing services but specialises in technical search engine optimisation. Ditto Digital implements pro-active digital marketing campaigns based on in-depth data analysis backed up by best-practice processes and solid IT and web expertise. Their mission is to enable SMEs to successfully compete nationally and internationally with major brands in the digital landscape.