Ana Simic is a marketing, transformation, digitalisation and data leader and works currently as a country leader of DAIN Studios, a finnish-german Data and AI consultancy. After having successfully impacted the transformation of big corporations, she now gives hands-on and practical advice on data-driven business transformation, marketing automation, customer data management, operating models and human development. Focus of her work has been tech- and data driven, but nothing excites her more like an insightful book and a philosophical question.