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White Label World Expo Frankfurt

White Label World Expo Frankfurt is Europe’s leading online retail sourcing show with the most innovative and progressive products, services and technologies in the white label marketplace. Taking place on the 12th & 13th of October 2022, the Messe in Frankfurt, Germany, will be transformed into the ultimate destination for any forward-thinking online seller!

White Label World Expo Frankfurt will bring you an exclusive platform with the world’s top suppliers in an exciting hub for the international white label industry! Discover 350 cutting-edge exhibitors who are shaping the future of the ecommerce industry and eager to share their products and services to a cohort of thousands of like-minded professionals!

This year at White Label World Expo Frankfurt you will gain in depth insights from our incredible line-up of 200 inspirational speakers, who will share their tips, tricks, triumphs, helping you to stand out from the competition and boost your revenue. Hear from the likes of Meta, QVC International, L’Oreal, Zalando and many more – you cannot miss out on this opportunity to hear from industry experts!

Not to mention unmissable masterclasses, live innovation awards and unlimited networking opportunities! Appealing to all online sellers, retailers and ecommerce business owners, we have everything you need to kickstart your career in the dynamic industry!

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Ecommerce is developing every single day with new trends, strategies and techniques to keep up with, so what better way to finesse the industry by listening to world-class experts from leading brands! This list will give you quotes

Voices of leading eCommerce Experts, gathered from the White Label World Expo Frankfurt official keynote speaker lineup:

GucciMaria von Scheel-Plessen, Director EMEA

“Do’s and Don’ts When Tackling the Digital Roadmap!”

How to navigate in the digital landscape today – many brands have a long roadmap ahead of them with topics such as attribution, predictive buying or authentic branding strategies. Maria will discuss these outlined points in order to share her Do’s and Don’ts so focus and enable growth.


MetaClaudia Studtmann, Head of Retail

“Future of Retail – How to Win in a Digital World”

In a world where commerce is no longer confined to just physical stores and web stores, the challenge is even greater for retailers and brands to build direct and authentic relationships with their customers. Claudia Studtmann takes us on a journey on how retailer & brands can be part of the new customer journey to meet the needs of today’s consumer and put the customer, speed and choice at the heart of your business.


IkeaLoek Berendsen, Global Platform Strategy Leader

“Post Omnichannel – It’s already at your doorstep”

Omnichannel is evolving. An exploration of future opportunities for retailers and brands. What is changing in retail, both online and offline, and what will or should never change.


Lush Fresh Handmade CosmeticsTobias Kruse, Growth and Communications Strategy Lead

“Ethics and E-Commerce – The Story of a Campaigning Cosmetics Company”

Challenging industry standards since 1995! Follow Lush´s journey as an ethically motivated, campaigning cosmetics company. Giving our shopping windows to grassroots groups and turning e-commerce into activists platforms for human/animal rights and environmental care. Get an insight of a campaigning company and become a witness of how customers engage to leave the world lusher than they found it.


L’OrealHans Neubert, Digital Brand Management

“From View to Sale – The Power of Content & Social Commerce”

See how the market leader in the cosmetics industry scaled their digital content and social commerce to bring products directly from the smartphone to the customers » home. Home to an abundance of quality content, new audiences and offering enhanced digital capabilities: a digital revolution of the shopping journey.


DouglasMike Egbert, Digital Marketing Management Central Eastern & South Europe

“Success Factors for the Leading Premium Beauty Platform”

The ecommerce landscape in a post-covid world is changing rapidly. What does it take on customer acquisition side to initiate a valuable customer lifecycle? How to keep customers engaged and why is this more important than ever?


QVC InternationalPatrick Osborne, Manager, Customer & Marketing Analytics

“How Better Customer Knowledge Helps a Legacy Business Pivot to Online”

In a legacy business environment, often online has happened almost by accident, as a result of customer and market pressures. Now we face the challenges of maximising the opportunities presented by online alongside the challenges it can often present to our legacy models. I will discuss how better customer knowledge can help a legacy business to pivot to, and capitalise on, the online retail environment.



Strengthen your marketing strategy, invest in the digital ecosystem and learn from these success stories that will help you thrive!

Benjamin Talin, a serial entrepreneur since the age of 13, is the founder and CEO of MoreThanDigital, a global initiative providing access to topics of the future. As an influential keynote speaker, he shares insights on innovation, leadership, and entrepreneurship, and has advised governments, EU commissions, and ministries on education, innovation, economic development, and digitalization. With over 400 publications, 200 international keynotes, and numerous awards, Benjamin is dedicated to changing the status quo through technology and innovation. #bethechange Stay tuned for MoreThanDigital Insights - Coming soon!

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