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Newest Articles
PenTesting meets EAM – nightmare for hackers, rescue for IT
Every week, companies are hacked and found to have inadequate IT security. How can the strategic combination of EAM and PenTesting help?
Explanation of agile project management, including how to get started as a manager
The demand for agile project management is increasing in many companies. But why is this the case? And what are the important factors to consider when introducing agile working methods in projects?
TikTok explanation for you and for business
What is TikTok, how does it work and what is so unique about one of the world's fastest growing social media networks? Here is everything you need to know from a business and personal perspective.
3 steps for founders to create relevant content for social media
Social media or social selling is becoming increasingly important. But you need the right content to be able to do social selling. You can find out how to find and structure the right content for you in this article.
Finding Truth and Redefining 21st Century Digital Discourse
It's much easier to put out mindless content than it is to create educated, proven statements, and this creates one of the greatest quests of the 21st century. - To find the truth.
The disadvantages of rapid growth for companies
Not every company is ready for more growth. Often there is a lack of clear leadership and the necessary infrastructure to scale up quickly. In fact, growing too fast can put even great companies in trouble. In this article, we look at the…
Integrating AI into the marketing strategy of small businesses
Artificial intelligence to help with customer communication, designing texts for the website, product descriptions or social media posts.
3D audio immersion in the automotive and event industry thanks to the breakthrough of Apple Vision…
3D audio is a technology that is not only revolutionising the way we listen to music and experience films, but is also finding innovative applications in all other sectors.
The future of our relationship with generative AI. Where is the journey going?
AI that tries to understand us, always has an open ear for us and talks to us. With images, texts and videos. Generative AI. An AI that generates content and is creative and intelligent in the process. Works?
Age diversity as a key success factor for digitalization and innovation
Age diversity is becoming increasingly important in a rapidly changing digital world. Experienced employees contribute valuable knowledge and understanding of operational processes, while young talents shape the future with their innovative…
Random Articles
Digital transformation as psychological transformation – an “INside job”
Addressing the psychological dimension of the transformation. Individual and collective mindsets as well as the continuity and change as opposite poles.
5 dimensions for sustainable decisions – Radically different decision-making technique
What the foundations of good decisions are, is often reflected too little and systematically. Yet the costs and well-being of a company depend on how decisions are made. It is no coincidence that decision-making technology is held in high…
Digitization in procurement – what is our current status?
In a world full of buzzwords, it's important to separate hype from reality with some structure and lay out a practical, usable path to purchasing modernization.
7 facts about mobile technologies
Mobile technologies and changing customer behavior are important elements of digital transformation. We show you 7 facts about mobile usage and explain why they are important.
SEO techniques for early-stage startups: search engine optimization with a limited budget
How can you tackle SEO properly even with a limited budget? Here is a guide that is especially interesting for start-ups in the early phase.
The Black Swan Theory explained – Why you should beware of the “black swan”!
Every uncertain experiment or every company that goes down previously unknown paths must beware of a so-called black swan. This refers to an event that is highly improbable, but can have the most serious effects on markets, customers, one's…
5 methods for better information management – Accelerating cultural change in the company
Traditionally, knowledge is hoarded by some employees in many companies. Knowledge is regarded as a private asset instead of being shared. Yet sharing information with colleagues also helps your career. This article provides an overview of…
Glasses on, world on! – Metaverse, the new social meeting place for businesses and the young…
Technologies like NFTs, blockchain, virtual and augmented reality will change the way future consumers will interact with businesses and each other. An overview of Metaverse, digital fashion and digital horse racing.
Rosy future for smart contract and cryptocurrencies
Some may have heard of a smart contract, but few know why the technology behind Bitcoin, Ethereum and the future of contracts actually works. We explain the potential behind the smart contract and what it looks like.
Neuro Avatar Hacking – Customer Avatar of the Future
A normal customer avatar is no longer enough to be successful these days. To get truly useful information, marketing teams need to dig deeper into customers' minds and needs.