UX Design – MoreThanDigital https://morethandigital.info/en/ Informationen zu Digital Transformation & Digital Business für KMUs Mon, 14 Nov 2022 19:21:09 +0000 en-US hourly 1 https://morethandigital.info/wp-content/uploads/2020/09/cropped-Logo-Icon-32x32.png UX Design – MoreThanDigital https://morethandigital.info/en/ 32 32 Employer Branding Storytelling – How to make your company more human https://morethandigital.info/en/employer-branding-storytelling-how-to-make-your-company-more-human/ Mon, 14 Nov 2022 12:38:26 +0000 https://morethandigital.info/?p=41808 Employer Branding Storytelling - How to make your company more human

In this article you will learn what storytelling is, why you should use it for your employer branding and get techniques and practical tips to spread your stories externally and internally.

The article Employer Branding Storytelling – How to make your company more human appeared on MoreThanDigital, written by Johanna Ehses

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From the idea to your own app – the conception https://morethandigital.info/en/from-the-idea-to-your-own-app-the-conception/ Wed, 20 Jul 2022 07:34:19 +0000 https://morethandigital.info/?p=39439 From the idea to your own app - the conception

How do you get from the idea to your own app, which you can use successfully for your company? What should you already take into account during the idea generation and conception? Here are some insights on how to get started with your own app idea.

The article From the idea to your own app – the conception appeared on MoreThanDigital, written by Christina Canclini

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Design systems: Making design and code reusable, scalable and consistent https://morethandigital.info/en/design-systems-making-design-and-code-reusable-scalable-and-consistent/ Fri, 18 Mar 2022 14:26:31 +0000 https://morethandigital.info/?p=37477 Design systems - making design and code reusable, scalable and consistent

Design systems enable teams to design and develop better digital products faster. Why? Because reusing well-defined styles applied to components and patterns provides scalability and consistency. However, the main value of a design system is in supporting close teamwork and spreading the company's values and principles across the team, which also translates into clear benefits for the user.

The article Design systems: Making design and code reusable, scalable and consistent appeared on MoreThanDigital, written by Keen Design

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The Metaverse – Why it is more than hype https://morethandigital.info/en/the-metaverse-why-it-is-more-than-hype/ Tue, 21 Dec 2021 10:47:15 +0000 https://morethandigital.info/?p=35845 The Metaverse - Why it is more than hype

With the metaverse, we are facing a shift that will change business models just as much as the Internet has in recent decades. Anyone who dismisses it as hype for gamers and nerds is closing their eyes to the advantages of early participation.

The article The Metaverse – Why it is more than hype appeared on MoreThanDigital, written by Thomas Müller

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From Idea to Maximum Viable Offering – Brining Ideas to Market https://morethandigital.info/en/from-idea-to-maximum-viable-offering-brining-ideas-to-market/ Mon, 22 Nov 2021 11:26:59 +0000 https://morethandigital.info/?p=35208 From Idea to Maximum Viable Offering - Brining Ideas to Market

A good idea is just the first step in creating innovative offerings. To turn them into a successful offering not only requires supporting functionalities and services, but also an evolving and transforming delivery organization. By including these thoughts into the definition of the 'Maximum Viable Offering', some of the surprises on the road to the market can be avoided.

The article From Idea to Maximum Viable Offering – Brining Ideas to Market appeared on MoreThanDigital, written by Christopher Ganz

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Digital design for successful online presentations and more https://morethandigital.info/en/digital-design-for-successful-online-presentations-and-more/ Wed, 27 Oct 2021 11:41:40 +0000 https://morethandigital.info/?p=34782 Digital design for successful online presentations and more

Successful digital design, is exclusive to a company's corporate design and stationery, creating unique visual experiences on screens.

The article Digital design for successful online presentations and more appeared on MoreThanDigital, written by DIGITAL BREAKFAST

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Understanding Consumer Behavior Patterns Through 3D Data Visualization https://morethandigital.info/en/understanding-consumer-behavior-patterns-through-3d-data-visualization/ Fri, 24 Sep 2021 11:04:13 +0000 https://morethandigital.info/?p=33936 Understanding Consumer Behavior Patterns Through 3D Data Visualization

Any business wants to spend its marketing dollars wisely. Creating campaigns that are general in nature likely won’t deliver high revenue. Instead, you want to target as precisely as possible based on your customers’ buying activities. We can all agree that consumer behavior patterns are shifting and changing. Many things impact these patterns, both internally and externally. The last year-plus shifted the consumer base tremendously. For example, 75 percent of consumers tried new brands and different ways of shopping since the beginning of the pandemic. Consumer behavior is a “live” data set, and deriving insights from it needs to happen quickly, so you can pivot to align with current motivations.

The article Understanding Consumer Behavior Patterns Through 3D Data Visualization appeared on MoreThanDigital, written by Virtualitics - smarter decision through multi-dimension data visualizations and easy to use AI

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Briefing an Agency – Stop Wasting Money, Better Invest in Your Brand https://morethandigital.info/en/briefing-an-agency-stop-wasting-money-better-invest-in-your-brand/ Thu, 01 Jul 2021 14:55:05 +0000 https://morethandigital.info/?p=32219 Stop Spending Money - Invest Money on Your Branding Instead

One of the most expensive mistakes that companies do when working on their branding is that they treat branding only as a prettifier of the company. Branding should help you reach your company goals in revenue, user acquisition, market expansion or whatever they may be. It should help you communicate best with your audience in order to reach those goals. As such, the process is not quite so straightforward.

The article Briefing an Agency – Stop Wasting Money, Better Invest in Your Brand appeared on MoreThanDigital, written by Leart Zogjani

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Service Design – How customer experience creates added value https://morethandigital.info/en/service-design-how-customer-experience-creates-added-value/ Wed, 14 Oct 2020 10:39:12 +0000 https://morethandigital.info/?p=16336 Service Design - How customer experience creates added value

Tldr: Improving brands means improving service systems.
Products are becoming more and more similar. The competition is getting bigger and bigger. The demand is finite. Most markets today are predatory markets. Even in new markets, consolidation through displacement takes place quite quickly, as currently shown by the fierce competition in the e-scooter segment, for example.
Service is the real differentiation factor, which is why we choose products and repeat purchases. Service shows the company's attitude, how it really promises to meet customer needs.
We should understand marketing as a moment of truth in every customer contact, as an attitude that the brand has a decisive influence on the feelings, thoughts and actions of our customers, users, referrers, fans and consumers.
A product without service design is not a product. Service is what makes a product come alive. Service makes the attitude in a product tangible. Service makes a brand successful.

The article Service Design – How customer experience creates added value appeared on MoreThanDigital, written by Kai Bösterling

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Gamification: Creating Innovation through Narratives https://morethandigital.info/en/gamification-creating-innovation-through-narratives/ Mon, 28 Oct 2019 09:17:12 +0000 https://morethandigital.info/?p=10186 Gamification - Creating Innovation through Narratives

Does the internet's liquid communication change the social discourse for better or worse? Digital media narratives and gamification give orientation, create identification and generate change processes. Content-based gamification is a great chance for companies to promote innovation and increase commitment through business narratives.

The article Gamification: Creating Innovation through Narratives appeared on MoreThanDigital, written by Simone Belko

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