Online marketing: 5 practical tips to help small businesses take off in 2024

How small businesses create short-term wins for their business

Especially at the beginning of the year, it is important for small businesses and freelancers to prepare for the many challenges in the coming year. Here are some practical tips that you can implement immediately to make 2024 a successful year for you and your business.

Create a website and keep it up to date

This tip is not new and yet many small businesses do not have a good website. However, since the pandemic at the latest, having a website is no longer an option, but a must. Not only does it allow you to showcase your offer or portfolio, but it also allows you to stay in touch with your customers. Having a website is important, but only the first step. You also need to keep your website up to date to stay relevant. Add news regularly, update content whenever necessary and make sure your website is user-friendly. This will not only encourage the loyalty of your regular customers, but also make new customers aware of you.

Implement your own store

It is common knowledge that online retail has experienced the biggest boom of all in the last three years. Therefore, and considering the ever-growing online relevance, a platform through which a small business can sell its products or services is an excellent tool to generate revenue and grow the business. A well-running online store can make up for financial losses even in the event of restrictions. You may even find that you are much more successful online, as you can operate regardless of location and thus tap into new target groups.

Improve your positioning in the most important search engines

For all small business owners and freelancers, it is extremely important to find channels through which potential customers can be reached. Good SEO positioning can achieve this goal. To improve your SEO positioning, you need a good strategy. As a first step, you should carry out keyword research to find out which keywords your target group uses in your subject area. As soon as you know the keywords of your target group, you can optimize your website with these keywords and thus increase the chance of being listed better for these terms. Regularly adding new content is another important ranking factor that search engines take into account in their algorithms.

Campaigns in social networks

In addition to a well-maintained website, you can also address your target group through targeted social media campaigns and convince them to visit your website. Here are a few tips on how to attract attention with your posts: Create individual posts for each social media platform you are active on. Write posts for all new content or projects you publish and schedule when exactly the posts should be published. You can achieve high organic reach with posts on social networks. But that’s not the only way to generate traffic via social media. You can also place paid advertisements or promote selected posts to draw customers’ attention to you.

Use artificial intelligence intelligently

Artificial intelligence (AI) is becoming increasingly important, especially for small businesses and freelancers. Thanks to generative AI technology, you can have new text, images, video or audio clips created in seconds – and easily save time and money. While it may seem overwhelming at first, it’s crucial that you develop a basic understanding of generative AI.

My tip: Use this technology, from the development of initial business ideas, to your content creation, to the optimization of your website content. The targeted application of generative AI can give you a decisive competitive advantage. Discover how AI can help streamline tasks and improve the customer experience – an opportunity that can bring you long-term success.

We are happy to recommend the use of generative AI technology to business owners, but please note that this technology is still at an early stage of development and its effectiveness may vary depending on the circumstances. Also, avoid entering sensitive information as AI chatbot systems will store your input and check the output for accuracy as it may be incorrect, inaccurate or out of date.

2024: The year of opportunities

2024 offers many opportunities for freelancers and small business owners. You are still in a period of change in which you may have to reinvent yourself. Over the past three years, we have seen first-hand that digitalization is the key to surviving this crisis, especially for small businesses. And technologies such as AI offer simple support for the fast-moving digital world. So use all the tools available to you via the internet to secure your sales, stay in touch with your customers and even acquire new ones – and make 2024 your year!

Alexandra Anderson ist Marketing Director Germany bei GoDaddy und seit mehr als zehn Jahren als Marketingexpertin in der IT-Branche tätig. Seit sechs Jahren kümmert sie sich speziell um den Anbieter GoDaddy in Deutschland, mit besonderem Fokus auf digitales Marketing. Ein besonderes Anliegen ist ihr die Digitalisierung von Mikro- und Kleinunternehmer:innen.

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